ManoMano raises $125 million for its home improvement e-commerce platform

French startup ManoMano is raising a new funding round of $125 million (€110 million). The company operates an e-commerce website and marketplace focused on home improvement and gardening.

ManoMano is part of the great unbundling of general e-commerce platforms. By focusing on a vertical in particular, the company can provide a large product offering, competitive prices and better customer service.

The platform has millions-d-euros-20190401">generated $450 million (€400 million) in gross merchandise value last year. France is still its main market, but the company plans to become the dominant home improvement platform in Europe.

According to millions-euros/">an interview in JDN, ManoMano plans to take a page out of Amazon’s playbook and expand its Mano Fulfillment service. As the name suggests, ManoMano plans to manage products from third-party retailers and take care of logistics.

More recently, ManoMano launched a B2B service with a few advantages for professional workers.

Eurazeo Growth, Aglaé Ventures and Bpifrance are participating in today’s funding round, with existing investors CM-CIC, Partech Ventures, Piton and General Atlantic also participating.