Vietnamese consumers shift to shop premium goods online: report

HANOI, March 19 (Xinhua) -- Nearly half of Vietnamese consumers are turning to local online retailers to shop for premium products as online shopping is becoming increasingly popular around the world.

Around 48 percent of Vietnamese consumers are shifting to buy premium products at local online shops, compared with 69 percent still go to local physical stores, a latest report by global measurement company Nielsen revealed.

Globally, more consumers are going online to local e-retailers for premium products as well as buying them from overseas e-retailers, according to Nielsen's Changing Consumer Prosperity report which was released on Tuesday.

Vietnamese consumers are most willing to buy such premium items as cosmetics (46 percent), clothing/shoes (44 percent), personal electronics (43 percent), body care (41 percent) and meat or seafood (38 percent), read the report.

Vietnamese consumers said they are seeking premium products mainly for high-quality and superior performance. Notably, more than half of respondents are willing to pay a premium for products that contain environmentally friendly materials or natural ingredients.