APD | Alibaba’s Affiliate Team Up with UNDP to Build E-commerce Ecosystem in Cambodia

By APD writer Kin Ratha

PENOM PENH, Mar.19 (APD) -- A Shenzhen-based 4PX, which is partially owned by Alibaba Group and by SingPost and is part of Alibaba Cainiao Logistics, on Tuesday signed a Memorandum of Understand with United National Development Program (UNDP) to build up an ecosystem for boosting the e-commerce in Cambodia. 

This partnership between 4PX Express Co., Ltd. and UNDP, building on the strengths of both organizations, works with domestic and global stakeholders to streamline efficiency and overcome bottlenecks. An economy with a robust e-commerce sector requires some fundamental reforms – moving products faster and quickly resolving logistical challenges.

“As Cambodia strives to strengthen its Micro, Small and Medium Enterprises (MSMEs), digital transformation will help the Kingdom position itself to capture both the domestic and international market potential,” says Nick Beresford, UNDP Resident Representative.

Sun Chanthol, Senior Minister and Minister of Public Works and Transport (MPWT) and Permanent Vice Chair of the Cambodia National Logistics Council, who presided over signing ceremony, said that the partnership will be a significant step for both sides in helping developing the e-commerce since the government is targeting the digital technology. 

“The Royal Government of Cambodia is committed to fostering an investor friendly ecosystem through the National Logistics Council to help address the challenges in logistics and efficiency of the flow of goods and services,” said Mr.Chanthol. 

The potential of e-commerce in Cambodia is significant and promising. It should be seen as an opportunistic tool to open more doors of opportunities for the domestic market to prosper and be recognized in the global market.

 “Cross-Border Logistics will provide the means for Cambodia to benefit from regional e-commerce dynamics prompted by the ASEAN integration. It would also help Cambodia to benefit from major investments by the global e-commerce and logistics players within the country”, says Yue (KEVIN) Li, CEO of 4PX Express Co., Ltd.

(ASIA PACIFIC DAILY)